We aimed to graduate with impact. Our multi-channel strategy included digital invitations and a three-week OOH campaign on Kulturstolparna, where we featured ourselves – 25 students – as the face of our exhibition. To amplify engagement, we sent out 500 personalized printed invitations with our fingerprints on and created a guerrilla campaign with handmade ID:s scattered across Stockholm, some of which were returned and shared on social media.

To cap it off, we partnered with bar HOSOI as the post-exhibition destination, offering guests a discount bracelet at the entrance. The result? Over 1,000 attendees celebrated our grand finale, showcasing what made Forsbergs Class of 2022 truly unique – us.

Team: Emilia Jagerman, Li Danielsson & Ella Bonnier

This project earned me and my three teammates the prestigious Pelle Scholarship from Forsbergs School.