This passion project led to VALUE Apparel, a high-fashion yet affordable streetwear brand. I designed a minimalist lookbook with AI models, refining prompts to achieve a cohesive aesthetic.

The fictional collection Noirform blends urban edge with sustainable innovation, inspired by New York’s underground scene. The pixelglitch-inspired logo symbolizes disruption – challenging an industry stuck in outdated patterns. By turning discarded plastic bags into fashion, Value Apparel highlight the urgent need to rethink how clothes are made. A visual glitch for a system that needs a reset. Sharp silhouettes, monochrome tones, and industrial aesthetics define the line, incorporating unconventional materials – to prove that bold design and sustainability can coexist.